Sale leaseback financing has been used by businesses around the world for a number of years. This type of financial solution provides businesses with a host of advantages, while enabling them to have the equipment they need to conduct business and operate on a daily basis.There are nine top benefits for choosing this financial solution or businesses of all sizes from manufacturing companies to construction companies and for the smaller company to the large corporation.Sale leaseback financing enables you to improve your working capital. If you have been awarded a project and given a deadline to complete, you will have a lot of expenses to take into consideration. Wages, operational costs and materials are just some of the expenses you can expect, which means that any expensive equipment you have lying around is costing you money. Selling the equipment and then renting it back to use on the project is a great way to instantly improve your cash flow.Another reason you should consider this solution is that you can manage your budget accordingly. You will sell your equipment to a company and then rent it back at an agreed fixed price per month. This enables you to easily put your operational budget in place and make the payments in a timely manner without a heavy impact on your bank account.The great news for business owners is that when you purchase a piece of machinery you automatically pay tax, but when you rent equipment, the payments are one hundred percent tax deductible. This can help you lower your annual tax payments considerably.When you consider sale leaseback financing, you are in complete control of your assets. They become easy to manage in terms of maintenance and repairs. You don’t have the burden of owning machinery which is sitting in storage collecting dust, but rather using machinery you need without the big overheads.There is nothing to say how you must use the money you receive for your equipment. Once a sale leaseback financing agreement is reached, you are given a lump sum for the machinery, a lump sum of cash to use as and when needed. You can leave it in the bank and let it build or you can use it to pay project expenses.These types of agreements ensure that you receive the best price for your equipment. You are paying the company every month for your machinery that you have sold to them, this enables them to offer you a decent price, much more than you would expect from a piece of used equipment.Sale leaseback financing also offers the added advantage of the payments not having any negative impact on your credit line. If the project takes longer than anticipated or is more expensive than originally planned and you need to get cash from the bank, your lease will have no bearing, enabling you to get the financing you need.You may think that your business doesn’t quality for sale leaseback financing, but you’ll be surprised to know that a wide range of equipment qualifies. It’s advisable to find a company that provides this service and give them a call to discuss your requirements. Some companies only specialize in certain industries, where others work across the board, this enables you to tell them what you have and why you need cash and they can see if they are able to offer you a sale leaseback financing deal.The final reason you may want to consider sale leaseback financing is that decisions are usually made within a very short period of time and you can have the cash in your bank within days.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.