When you own a small business, there are dozens of people and projects vying for your time and attention. It can get hard to figure out where to focus your resources and easy to become overwhelmed.Furthermore, in my years of consulting what I have found to be the difference in success or failure of a business was not the amount of money, a business owner had on hand, nor the education level of the management team. It was his or her daily habits and beliefs, that determined success or the lack there of.What is profit? It is simply, how much money the business makes after transaction and paying taxes is over.Traditional thinking about profit says, Revenue – Expenses = Profit. However, this method fails to measure lost opportunity.What is lost opportunity?First, business has people performing activities each day. The lost opportunity is in not measuring, managing and leveraging those activities on a real-time basis.Management fact, your company profitability depends on how well your people consistently perform specific activities minimizing errors.The following are 12 tips to help your business increase operational efficiency, reduce costs, improve customer satisfaction, and stay ahead of the competition.1 – Living a balanced lifeA. Work and business are not the be-all and end-all of your life. Learn to have fun! Spend more time with your family. Take a vacation once in a while. Engage in activities that will rejuvenate your spirit and your life. Take care of yourself, and your health, exercise and eat fruits and vegetables. Your productivity and focus will improve if you are stress-free and healthy. Bad health and divorces has destroyed more businesses than I have room to write about in this article.2 – The Destination: Goals, Themes and VisionA. Go find your business plans and update it. Since your business’ inception, a number of factors must have changed – from the overall business climate to your product line. Take all those changes into consideration, consider the business and economic climate, factor in your and your family’s goals, and get a clear assessment of the direction of your business. Get in touch with your business coaches, if any. What is your overall vision of your business? What are your goals 5, 10, 15, 20 years from now? What is your business theme and brand to your customers? Is it relevant to your business and memorable and fun for your customers?B. Setting Team Expectations1. Small business owners need to insure all managers and employees are on the ‘same page’ daily. Setting proper team expectations and accountability, is the most impactful thing you can do to insure the success of your business. Have weekly meetings with management teams to discuss accomplishments and challenges.3 – The System: Starting your day off with motivationsA. Take a notebook (or a laptop or tablet) and jot down your thoughts and plans for the day. Whether you prefer doing this in the morning or in the evening, it is always best to take a step back, review what happened during the day (or the day before), and think of ways how you can do better. Take time to review your profit scorecard, in order to find quick hits and losses. Send out an email where you see outstanding work, done the previous day.B. Figure out the 20% of activities that are producing 80% of desired results. Eliminate activities that are keeping you busy but not producing results, daily.4 – Understand Customer NeedsA. Write down ideas, whether for your marketing strategies, product lines, or new projects that you want to take on. List your ideas on how to expand and energize your business. Only through innovation and continuing adoption of relevant new products and ideas can your business improve its competitiveness and profitability.B. Take time to tap into your customer database and get in touch with your existing customers. Whether by phone, email or letter, contact your customers to greet them and remind them that your business is ready to serve them again. Get their opinions about what they think about your business (and make getting customer feedback a part of your business processes). You need to constantly look for ways to encourage repeat business. Although marketing and advertising are important to get more customers, quality, service and customer satisfaction are what keep a business successful in the long run.5 – Understand the Profit Formula in your day to day operationsA. What are the critical success factors in your business, daily and monthly targets to meet or exceed annual profitability?B. Develop an executive dashboard for monitoring operational progress on a daily, weekly or monthly basis.C. Compare the employee time documentation with information gathered from your operational monitoring process. If productivity is not meeting or exceeding goals, look at employee time logs where time is not being used as effectively as possible and make adjustments to that employee’s job role. If operations are running on track with goals, consider elevating goals by small increments until you reach a point of break-even.6 – Keep employees involved, motivated and trainedA. Good employees are hard to find; yet they are an important element in your business. It all comes down to choosing the right person and personality type for each role so that no one is doing tasks that they resent. Forget coaching weaknesses (too time consuming), focus on leveraging strengths and passions. Check to see if they are getting what they need and make them part of the team. Help them understand the importance of their role in your business and how their job impacts the business as a whole. Review your relationship with your employees and find ways to keep your relationship happy and avoid costly attrition.B. Hiring the right leader, someone who owns the operation from start to finish.1. The small business owner needs to hire a operations leader to own the operation from start to finish. This person should be obsessed with the details, the metrics, and the numbers. They should be elated to hit their goals, inspired by business coaching to do better when they miss it. They love the success of your company; it’s not a job but an adventure to them.7 – Keep an eye on new opportunities, markets and productsA. Start the year by exploring new markets for your business. Whether you are looking at targeting a new demographic or getting your business up on the web, take time to plan how you can expand your existing market. Look for ways to improve your marketing, whether by winning easy publicity, arranging an open house or preparing direct mails.8 – Find Ways to Operate efficiently with lower costA. Motivate employees with production goals and ask employees and managers what they need to improve workplace operations. If suggestions seem practical and are within budget, consider implementing them. Example, only scheduling 30 minute meetings unless subject requires extra attention.B. Documenting your Processes1. Document the workflow of every operation within the business, with policy and procedures and special customer instructions. Yes, this is a time-consuming, tedious, boring exercise, initially. However, if you are able to provide clear and concise documentation to your team, it leaves very little room for things to be miscommunicated. Documentation makes it easier to onboard new employees, saves business from being reliant on any one person and allows the business to continuously improve and innovate operations, without having to waste months and money, researching and gathering workflow procedures from inexperience contract workers. Documenting helps to avoid ‘lost opportunity’ of being slow to change operations in the marketplace.9 – Use Process Improvement initiatives to your competitive advantageSix Sigma methodologies is a tool that can be utilized to improve process, people and profits. By establishing performance measures for key processes, asking the following questions.• What is the purpose of the key process?• What is the expected deliverable?• How will the process owner know if there process has succeeded?Six sigma benefits for small businesses are1. Provides a road map and tools to determine root causes and solve problems2. Reliable facts for decision making, improved metrics and measurements3. Improvement in order accuracies and on time delivery4. Improvement in labor efficiencies enterprise wide5. Increased customer confidence and profitability (customer buy more better quality)As a business owner, it is vital that you understand how ‘technology’ helps me to make more money by eliminating errors, overhead expenses and attracting more customers.Invest in new technology that will help streamline operations and improve productivity, after processes have been documented. This could include new computers or equipment related to your industry or designing more efficient work stations and telephone systems. Provide training for new hires to ensure they are aware of how to effectively perform the functions of their job. If seasoned employees are underperforming, send them for training refresher courses.Documenting processes, installing six sigma and implementing technology improves the customer experience with your business, making your profit planning measurements more transparent to employees throughout the enterprise.Implementing an employee recognition system and recommendation process, continuously improves operations aligning performance with corporate vision, mission, performance measurements and corporate profit scorecard. Quality improves your customer emotional attachment to your business. Loyal customers are repeat customers which will recruit others to your business, increasing profits.10 – Identify and Resolve Weak Spots in the SystemA. Take stock of all aspects of your business operation and list down the areas that you want to improve. If your list of delinquent receivables is longer than Santa’s list, find out how you can improve your billing and collection process. Perhaps you need to improve your record keeping to help flag you on delinquent accounts11 – Keep an eye on your competitionA way to get the inside edge on your competitors is by asking your customers for help. This need not be especially difficult or complex. Simply ask your customers (in the form of a survey or follow-up call) if there’s anything a competitor does (or sells) that they wish you did. Now, the idea isn’t that you’ll necessarily turn on a dime and honor every request that comes in.Own a share of stock in their publicly-traded competitors. This alone entitles you to detailed financial information about the company each and every year. But what if you and your competitors aren’t public companies? The basic idea is the same: any financial data you can get your hands on is worth having. You want to know as much as possible about what their costs are, who their suppliers are and how you stack up in comparison.If there is a trade journal or research study about your industry, now is the time to subscribe – and digest what it contains.In addition to using your competitor’s products, you should go through and closely study their sales funnel. Every successful business has a system for attracting, educating, selling and following up with customers. Whether it’s via direct mail, Internet marketing or the telephone, this is the infrastructure that actually turns their prospects into buyers. How do you know if your sales funnel is performing at max capacity if you don’t compare it to the competition?12 – Go Play Golf: Network, Network, NetworkEffective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for your business.Join business associations to meet other business owners, you might be surprised at who will assist you towards your success or what ideas you hear that can solve your current dilemma.Join your areas Chamber of Commerce and participate in community service events. Get involved in your community by volunteering, donating to and/or sponsor local events. It gives you the opportunity to network with other business owners and maybe cross promote with others. These monthly meetings let you know what going on economically in your area.
Cheap Online Health Insurance – Facts to Note Before Applying For Medical Insurance
Small companies are known for depriving their workers the opportunity to good health plans. These small companies do not really care about the well being of its workers. Most times, they expect their workers to search for health insurance deals themselves.On the other hand, companies that are after the well being of its workers will get the best health plan for them. Experts advise that it is beneficial to search for health plans online.Health care plans are of two major types and they are the PPOs and HMOs. The meaning of PPO is Preferred Provider Organization and the meaning of HMO is Health Maintenance Organization. The PPOs have doctors and hospitals that they deal with. This health care system is quite expensive. The good thing about the Preferred Provider Organization is that you have a choice to select the kind of hospital you want. This means that you have the right to choose your own doctor and the location where you want to be treated.The Health Maintenance Organization (HMO) is restrictive in its service. Unlike the PPO where you can choose your doctor and hospital, you can not freely choose with the HMO. The hospital and the Doctor are given to you by the organization. The Doctor is solely in charge of your health condition and you can not go to another hospital for treatment.You are still free to search for other individual health policies. It is not difficult to get the real health plan you need. On the internet, there are many health insurance websites; the only task is getting and comparing health insurance quotes.Where To Get Trusted Health Cover Providers and Compare Their Free Quotes Online?
What Is SEO and How How Has It Changed Over the Years?
Many business owners will here hear the phrase ‘search engine optimisation’ (or SEO) from friends in the business community or even competitors and may consider it as a route to increasing sales, but what is SEO? Alternatively, a business owner may have tried ‘SEO services’ in the past and found it either didn’t work as well as expected or was working, but no longer as effective – this article explains what SEO is, and why ‘new’ SEO is working better than ever.I have been working in search engine optimisation and ranking website market, before it was even called SEO. Here are the changes in SEO since the start of the new millennium and what you should be looking for in the SEO services that your SEO Agency offers or provides.We take a look back at SEO through the years and explain what SEO is today and how best to utilise it for our website.SEO in 2000Back at the start of the Millennium the ‘big’ search engines that most people were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those that did had a slow ‘dial-up’ system.Websites were one or two pages with basic information to allow them to load quickly (within 20 seconds). SEO practices back then were to ‘hide’ as many keywords on a page as possible, so the website was found for those searches without making the page look to spammy for visitors.In 2002 Google launched something called ‘AdWords’ and it was predicted to be the death of SEO, as people could pay for prominence, on the now the number 1 website for starting internet searches.In 2003, Yahoo purchased Inktomi, AltaVista and FAST, which was basically the end of all of the ‘smaller’ search engines. Google started to stamp down on ‘spam’ practices and websites. At the same time Google realised that ‘AdWords’ were not going to kill off SEO and that in fact the ‘natural listings’ encouraged visitors back to their search engine platform. Google started to recognise ‘professional SEO’ experts and promoted good SEO rather than spamming SEO.2004 saw the first website ‘banned’ from the internet as Google took action against websites that were spamming them. They also took legal action against the “SEO Company” responsible.To rank a website in 2006 you just needed links back to your website and so buying links / link exchange was all the rage and most websites had a web page where they would list companies and links to their website (I am still amazed how many websites continue this practice).Between 2004 and 2008 Google, now was the only real “player” in the search engine world, started taking action against poor linking practices and companies and started tightening up on spam and buying links. The ‘Noughties” ended with all “naughty” SEO practices being practically stamped out, as Google concentrated on ranking websites based on their content and it’s relevance to the search being carried out.SEO in 2010Between 2010 and 2015 we started to see the search engines take notice of ‘Social Media’ sites and soon the results were filled with Twitter ‘tweets’ in the results. (I can still see the face of one of my customers when searching Google for his business, and the whole first page of the search results were compiled of tweets of a Twitter conversation that two members of staff had been having about how terrible the company was!)Videos and images were also brought in to the search results with the Google ‘Caffeine’ update.Google introduced “personal search results” with the websites shown in the search results based on your previous searches and websites you had visited before. This caused a ‘bit of a stir’ in the SEO world as customers claimed their websites were “top of Google” for any search they did related to their industry, just because they had visited their own website many times before, so Google of course fed them back the website for all relevant searches. This can still be a bit of an issue until you show them the new ‘Google Incognito search’.The focus on ranking websites was on being found for BIG keywords. A ‘Plumber’ in Bristol would want to rank for that search, and so that was the focus.Google ‘Panda’ and ‘Penguin’ updates figuratively killed off ‘link exchanges’ with huge penalties for websites who had irrelevant links pointing towards them. At the same time Google introduced “no follow links” to allow websites to provide relevant links to other websites and information without penalising either party. It was the start of “safe linking”. Quality and relevant content was now the key to ranking in the search engines.A report by the ‘Office For National Statistics’ in 2014 stated:
38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006, when directly comparable records began.
Access to the Internet using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
74% of all adults bought goods or services online, up from 53% in 2008. Clothes (49%) were the most popular online purchase in 2014.
Of all adults in Great Britain, 67% are aware of Internet storage space services, but the take up of these services to store data is much lower at 35%.
In Great Britain, 22 million households (84%) had Internet access in 2014, up from 57% in 2006.
Fixed broadband Internet connections were used by 91% of households.
The UK was now (almost) internet savvy and usage of mobile phones to visit websites was huge.SEO 2015 and OnwardsThe biggest change to the search engines in 2015 was the ‘penalisation’ of websites that were not “mobile friendly” – a mobile friendly website has different information for the smaller screen to make it easier for the user to read and understand. In ensuring that users got the best experience Google started ranking mobile friendly or responsive websites (where the website automatically changes its size and format to fit the screen) higher in the rankings.The UK population were using their mobile phones for local searches, and local companies could at last gain an advantage over the large corporates or ‘national’ companies on the internet.The introduction of ‘semantic search’, where Google brings back websites in the results not based on the keywords, but the content on a page, again changed the way SEO agencies looked at working on websites. Ranking for the ‘Big’ keywords, such as ‘Plumber Bristol’ became less important, as internet users became more savvy with their searches. ‘Long tail keywords’, and as many as possible, started to grow website visitors and more importantly, conversions.What is The SEO Process Today?It is probably correct to say that the processes or practices associated with search engine optimisation have now out grown the term ‘SEO’In years gone by working the content and structure of a website was enough. Now, there is so much more to do to not only rank a website in search engines, but to get customer engagement. A better description of the service would be ‘digital marketing’.Old practices, as mentioned earlier, meant ‘big’ keywords were key to ranking. A focus on a single keyword per page or even for a whole website would rank the business and back then it was all about ‘rankings’.Old way of doing SEOToday there are a number of factors to consider in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.Semantic search is where Google returns information on the page, not the description the website creator input, back to the searcher. An example of this would be to take the ‘Plumber Bristol’ example. A few years ago you would have concentrated on ranking the business for “Plumber Bristol”, “Plumber in Bristol” and perhaps “Emergency Plumber Bristol” – although this still holds true for businesses that offer a solution for ‘distress purchases’ (where time and a solution outweigh the need for information and advice) better practice throughout a website is to add content that offers advice and guidance and includes ‘long tail keywords’ (3 or 4 word searches) such as “Emergency plumber with free callout in Bristol” or “Reviews for an Emergency Plumber near me”. Google wants the user to have the best experience and find the relevant information quickly, and semantic search achieves this. This is also sensible for a business owner. Would you rather your website was found by a searcher looking for “Plumber Bristol” where they could be after information, looking to get a job, looking for a plumbing service that you may not offer, or for a specific and targeted search such as “best emergency Plumber near BS7″? “Plumber Bristol” will get you a website visitor, being found for “best emergency Plumber near BS7″ will get you a customer.In terms of keywords this is the largest change Google have made and it is here to stay. SEO or digital marketing is no longer about where you rank, but how many different search terms you can be found for and their conversion in to paying customers.Website ContentA few years ago (and only 2 or 3 years ago) Google suggested to professional SEO Agencies that 300 words on a page was sufficient content. Last year they stated the MINIMUM should be at least 500 words.Every day I am asked to review a website by a potential customer – and most of them have between 150 to 250 words on a page. This is common practice. There are two ways to look at this. Either Google has to change it’s expectations as most websites do not meet their grade or another way to look at this is as an easy way to jump the competition by simply adding content to your website. Do you think Google will lower it’s expectations or expect websites to improve to their standard? Google released the ‘mobile friendly’ update knowing that somewhere around 80% of websites would need to be upgraded – and they did it anyway as it benefitted over 50% of there users. Quality content effects 100% of their users.I recommend to our customer about 800 words per page. This is enough content to be ‘semantic search’ friendly, provide relevant content and not be too word heavy.Good practice is to have:
Page Title – say what the page is about (‘Big’ Keyword if you must)
Headline – asking a question
First paragraph explains briefly explains the content / solution
Image / or video
Longer description of the solution
Take our Emergency Plumber in Bristol, as an example:
Page Title: Emergency Plumber Bristol
Headline: Are you looking for the best emergency plumber near you in Bristol?
First Paragraph: Smith Plumbing offer a 24 hour emergency plumbing service in Bristol. We do not charge a call out fee and can be with you in 20 minutes. That is why our customer reviews and feedback say we are the best emergency plumbing service in your area. Call now on…
Image of the van or the Plumber looking professional
Longer description: What they can fix, common problems they resolve, some of the quotes from their customers etc.
This has a number of benefits.Firstly, those people who just want a Plumber will read the first paragraph, see the image of the van (build authority and professionalism) and call the Plumber. Other people will want more information which they can find further down the page. Is this cheating at SEO? Absolutely NOT. You are providing relevant information to the user and Google will love you for it. How content is structured and written on a page is the “new” SEO.The second benefit is that your website will start to be found for a combination of the words on the page – semantic search – in the example above the Plumber could be found by customers and potential customers looking for “Smith Plumbing”,”emergency Plumber near me”, “Emergency Plumber in Bristol”, “Best24 hour emergency plumbing service in Bristol”, “emergency plumber Bristol reviews” and dozens more search terms. If you were a Plumber would you rather be found for one big keyword or multiple relevant customer converting keywords? I thought so, and so does Google.Old practices were to create website content for the search engines. Now you must create content to provide value for customers. This is an easier process than you might think.What were the last 5 customer enquiries to your business? What was the problem they were trying to resolve? Write about the problem and your solution.Link BuildingThe historic way of ‘link building’ was to get as many links from as many places as possible. This year we has a very large company contact us about their SEO and they were horrified when we suggested that they needed to remove their 1.4 MILLION links back to their website as they had spent a fortune over the years buying the links. Irrelevant links, and the more you have the more detrimental it is, highlights to Google the irrelevance of your website – regardless of how relevant it might be.Today, a few, relevant links is far better than a Million links back to your website. Today, links have to be built through engaging relationships. Taking our Plumber once more, a link back from the ‘Gas Safe register’, a local plumbing centre or bathroom showroom, and a few local websites that like his information would be enough.Social MediaEven though we still get a some companies like this now, a few years ago when we suggested businesses should be on Facebook I was normally told “Facebook – that is for teenagers isn’t it? That is not our market”. If done well, Facebook can drive more traffic and paying customers to your door than your website. Facebook’s largest user group is 25 to 34 year olds, second largest is the 35 to 44 years old age group. The 45 to 54 year olds are using Facebook more than teenagers, and as nearly as much as 18 to 24 year old.Facebook Users UK age – courtesy of statistaFacebook allows a business to build a brand, engage customers, get customer reviews and instant customer feedback. Unlike reviews on your website which potential customer may see if they visit your website, a review on Facebook is seen immediately by all of the users friends and if their friend ‘likes’ the comment – all of their friends, friends. More and more of our customers are getting leads from Facebook. People are asking their friends for suggestions on businesses to use and getting dozens of suggestions back – if you are on Facebook you are more likely to get a direct link to your contact information.What is next for ‘Social Media’? Live streaming! Twitter has purchased a company called ‘Periscope’ which allows you to live stream video from your phone. “So what?” I hear our ‘emergency plumber’ asking. If I were a Plumber I would be live streaming my work as I fix a problem, with the video going out live to all of my followers and their friends – my own television channel that is free-to-air across the whole world. Next time your business conducts a ‘brain storming session’ – periscope it – your customer will tell you what the solutions are.Video MarketingThere are no ‘old’ SEO practices for video as it just didn’t exist and when YouTube started out it was for showing funny videos of cats and the like.Today that has all changed. YouTube is the second largest search engine in the world and is owned by Google. YouTube has over 1 BILLION users worldwide and every minute, 300 hours of videos are uploaded. It would take you about 2 years to watch all of the videos that will be uploaded in the next hour. It would take you the rest of your life to watch all the videos uploaded today. Google’s own statistics say that by 2018 73% of searches put into a search engine will result in the person watching a video. Think of it another way, in a couple of years when 10 people search the internet for your product or service – 7 of them will watch a video, 2 will visit a website. That is why I create videos for our customers as part of our ‘digital marketing service’.